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Sierra Operations started off as a small project to get the top curated list of gear at the best prices to our local cadre of prepared citizens. Our local network grew up together at the range, starting with the pistol platform and now extending to rifle, precision carbine, and night vision. We leverage the latest gear from the industry to see what works and what doesn't for each of our life contexts. We are constantly extending our affiliated merchant network, so we can get the right discounts to our dedicated customers and local peeps.
Sierra Elite (under Sierra Operations) was shortly after founded on the principle to train the "layman". We deeply respect and study the skills, mindset, and professionalism of those who serve, but we recognize that most of us have been called to a different mission. Our responsibilities are in our homes, workplaces, churches, and communities. As civilians, we train to remain mentally sharp, physically capable, and prepared to protect those entrusted to our care. We view firearms proficiency as a long-term discipline rather than a short-term sprint. The goal is not to imitate operators, but to steadily develop sound judgment, practical skills, and a protector’s mindset over years of consistent training, so that we can faithfully fulfill our obligations where we live and serve.